What is design and transition in ITIL?

What is design and transition in ITIL?

As far as IT service management is concerned, ITIL has become the de facto standard. It aids enterprises in a wide range of industries in cost-effectively providing their services. The latest version of the ITIL® 4 framework was released in February 2019. Over a decade ago, ITIL V3 was the most widely used version of the framework. If you’re searching to advance your career in service management, consider taking the ITIL Foundation certification program.

Service Value Chain – Introduction

To achieve service value through service outcomes and outputs, the service value chain (SVC) is the main portion of a service value system that includes all the actions necessary to accomplish the service value. Using the ITIL service value chain, you may create several value streams by combining six fundamental actions.  

  1. Engage: Interact with external stakeholders to better understand their demands, increase transparency, and develop positive relationships.
  2. Plan: Create a unified vision, status, and improvement direction for all four dimensions, as well as for each product or service
  3. Improve: Improving products, services, and procedures across all value chain activities and dimensions
  4. Design and Transition: It ensures that products and services consistently satisfy customer expectations in terms of quality, cost, and time to market
  5. Obtain/ Build: Complying with specified requirements for service components to ensure that they are accessible when and when needed.
  6. Deliver and Support: Assuring services are delivered and supported to approved requirements.

Design & Transition

As part of the value chain’s design and transition activity, it assures that it will meet stakeholders’ expectations through the proper design, implementation, and transition of service and product offerings. People & Organization, Information & Technology, Value Stream & Process, and Partners & Suppliers must all be considered in the design and transition of products and services.

The timely release of services and products to the market is vital to maximizing their utilityOur example demonstrates thate, it will delay value realization if the HR portal services are not implemented promptly. Additionally, the product’s features, functions, and performance must match or exceed expectations and be delivered within a budget that has been established. The entire cost of ownership must be justified by the design and implementation.

Value chain activities such as engaging, obtaining/build, delivering & support, partners & suppliers, and all improvement projects provide the inputs and outputs for the activities.


  • Decisions made in the plan for portfolios of service and product portfolios, which includes policies, architectures, service needs, and improvement projects, among others
  • Information about the product’s status (in terms of current and future improvements, changes implemented, and product performance in a manufacturing setting, for example)
  • Services and products provided by partners and suppliers, as well as their expertise and information


  • Definition of all the specifications and requirements for obtaining/building the desired item
  • All the contracts and agreements, such as Service Level Agreements and Operation Level Agreements
    • Identifying and documenting the needs that may be necessary for a successful engagement
    • Release of new and altered services & goods, their expertise & information, for delivery and support
  • An understanding of the existing state of performance and potential areas for improvement is essential

What’s more to know about ITIL Service Transition?

ITIL Service Transition’s job is to get new services and existing ones into production. Also introduced in ITIL Service Transition is a service knowledge management system (SKMS) that can support organizational learning and boost the effectiveness and efficiency of all phases of the service lifecycle. It enables people to benefit from the wisdom and experience of others, aids in decision-making and enhances the management of public services. Here, we’ll learn about the ITIL service transition, its aims, and the numerous ITIL service transition techniques.

Objectives of ITIL Service Transition

Service transition’s key goals include 

  • Planning and managing service changes effectively and efficiently
  • It’s essential to focus on the potential dangers associated with new or altered service offerings
  • Install the service releases in environments that are capable of supporting them
  • Ensure that new or updated services are used to their full potential
  • Check to see if the firm benefits from service modifications
  • Educate customers on the services and assets they use

ITIL Service Transition Process 

Transition planning and assistance in the ITIL service transition process includes the following activities:

  • To outline the policies, roles and duties, standards, frameworks, and criteria for success in the transition process
  • Preparation for service transition includes assessing and accepting inputs, raising a request for modifications, assessing the preparedness for transfer, and establishing the configuration baseline.
  • Plan and coordinate service transition, including the production of transition plans, review and coordination of programs that are ready for release and implementation
  • To provide appropriate support for the transitioning process, including providing guidance and assistance in administration, monitoring progress, and reporting.

What is service design?

Designing services is part of the second stage of the ITIL lifecycle, which is called service management. New IT processes and services need to be designed by best practices in service design before being implemented in a live environment. Using the strategy established in the first stage of the service management lifecycle as a guide, the service management team makes design decisions. 

The objective of Service Design

For the most part, the goal of service design is to develop and implement IT services in line with the organization’s overall strategy while also ensuring that it can implement these services to meet the needs of both its customers and its bottom line. Service design is built on four fundamental ideas. that are:

  1. Processes
  2. Products 
  3. Partners 

Final verdict

Core to the Service Value System is the ITIL 4 Service Value Chain. Six tasks can be used while mapping Value Streams in this operating model. To get the most out of this activity, each company should initially begin with only the most critical Value Streams before increasing the portfolio over time. In this way, ITIL Service Transition helps to plan and manage service changes more effectively and efficiently.